University of Bristol

MYWORLD SET TO MAKE SOUTH WEST A DIGITAL MEDIA LEADER ON GLOBAL STAGE

Image credit: Nick Smith Photography

We are pleased to advise that a University of Bristol initiative, led by VI Lab’s Professor David Bull, has been awarded £30 million by the UK Research and Innovation Strength in Places fund.

The South West is on track to become an international trailblazer in screen-based media thanks to £30 million funding from UKRI, with a further £16m coming from an alliance of more than 30 industry and academic partners joining forces in the five-year scheme due to start by the end of the year. This will launch a creative media powerhouse called MyWorld and supercharge economic growth, generating more than 700 jobs.

It will forge dynamic collaborations between world-leading academic institutions and creative industries to progress research and innovation, creative excellence, inclusive cultures, and knowledge sharing.

Professor David Bull commented, “The South West is already a creative capital in the UK and MyWorld aims to position the region amongst the best in the world, driving inward investment, increasing productivity and delivering important employment and training opportunities.

“This is the beginning of an exciting journey, which will align research and development endeavours across technology and the creative arts, to help businesses realise their innovation potential, raise their international profile, and maximise the advantages of new technologies.”

The MyWorld Bristol team of investigators has representation from across Engineering, Psychology, Arts and Management and includes:  Professor Andrew Calway, Professor Dimitra Simeonidou, Professor Mary Luckhurst, Professor Iain Gilchrist, Professor Martin Parker and Professor Kirsten Cater.

The full press release is available on the University of Bristol news page.

And for an insight into MyWorld, Strength in Places, watch this video.